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academy yoy growth calculator

Calculate your growth
How this calculator works

This interactive calculator models a simple funnel for a 12‑month period. Leads are either computed as Budget ÷ Avg CPL or taken from your manual input.

Then we apply your trial booking rate and trial → enrolment conversion:

Leads → Book-a-trial → New enrolments
trials = leads × (trialRate/100)
newEnrolments = trials × (conversionRate/100)

Finally, we subtract churn and add new enrolments to current players:

churned = currentPlayers × (churn/100)
endOfYear = currentPlayers − churned + newEnrolments
growth = endOfYear − currentPlayers
growth% = growth ÷ currentPlayers

Notes:

  • City population estimates market share — it does not cap leads.
  • Results are rounded to whole players and treated as annual totals.
  • Default trial rate is 35% and trial→enrolment conversion is 20%; both are editable.

Inputs

When enabled, you can enter annual leads directly; when disabled, leads are estimated from ad budget divided by average cost per lead.

Number of active players at the start of the year.
Used to estimate market share only.
Total planned advertising spend per year.
Average advertising cost to generate one lead.
Tip: Toggle manual leads if you already know how many leads you'll generate from channels beyond ads.

Results

Market: –

Total leads (year)

–
Calculated from budget & CPL

Trials booked

–
Leads × Trial rate

New enrolments

–
Trials × Conversion rate

Churned players

–
Current × Churn

End-of-year players

–
Current − Churn + New enrolments

YOY growth

–
vs. current roster

FAQ: Academy Growth Calculator

Does city population cap my potential leads?
No. Population is used only to estimate market share.
What trial and conversion rates should I start with?
We prefill 35% trial rate and 20% trial→enrolment conversion. Adjust to match your funnel.
Is the calculator season-aware?
It provides annual totals without monthly seasonality.